Firstly, congratulations on starting your new business. It’s now time to roll up your sleeves and fasten your seat belts to get started for the journey of marketing and letting the world know that you are here with your products or services. Listed below are a few hacks to market your business on a shoestring budget.
Create a Start-up Plan
The first thing to start with, identify your target market. Decide who this product or service is meant for. Identify your target demographics before you move on to anything. You must have done this before starting your business. But it’s even more crucial to re-think about your potential customers to connect with them in the best way. Once you know who you want to target, start thinking of ways that they are most exposed to. For instance, if your target market is millennials, social media and the internet are two ideal places to market yourself and capture their attention.
Stay Updated and Be Ready
Once you start your new business, you need to be ready for the first customer. You also need to be ready to pitch to potential clients. For all this, you’ll require certain marketing materials at hand. Some of these things include your brand’s logo, business website, business cards, brochures, digital brochures, and Google listing. Once you have all these, you can easily approach your potential clients and other business connections to expand your business.
Well, this can be a little difficult financially. But it’s worth every dollar you spend. Think locally first, and find out what’s going on around you. Find the list of events that are going to take place in your neighborhood or area. Pick 1-2 events and sponsor them. You can either sponsor them monetarily or offer some kind products. In return, ask the organizers to promote your brand on their marketing material such as banners and social media announcements. Print bookmarks or brochures and leave them at the pre-event or event the event. For instance, if you are sponsoring a marathon, leave your brochures at the expo before the run. By doing all this, you will try your bit to be known by people living around you. This can be a great strategy for starters.
Consider Social Media
In today’s date, overlooking the power of social media can be a grave mistake. Millions of businesses make the most of social media platforms such as Facebook, LinkedIn, Twitter, Instagram, Snapchat, Pinterest, MySpace, etc. There are some businesses who don’t have a website and just a strong social media process, and this works great for them. Don’t miss out on social media platforms as a large chunk of your target market may be using various social platforms. Depending on your business and your target demographics, choose the right social media platform. For instance, you are a B2B business, start with LinkedIn to make business connections, share your business news and updates, and even sell yourself. Keep in mind to begin with only one platform. Managing too many social media accounts, pages, and handles can be consuming and overwhelming at the start. Once you are successful with one platform, move on to the second one, and eventually build a comprehensive social media strategy.
When you have a business website, don’t let it stay on the internet only as a reference-tool. Make the most of your website by including a blog page on it. Start writing and sharing blogs regularly. Opt for topics that are relevant to your products, services, and business industry, and get started. Write blogs as if you are the source of extensive information and share as much knowledge as you can. Regular blog writing will help you showcase as an authority in your business sector. Not only this but well-written and search engine optimized blogs will also rank higher on search engines like Google and Bing. Once your blogs appear on the first, or second search engine result pages (SERPs), those blog posts and your website will have more traffic and exposure. This will eventually help you get more customers when they are in need of a similar product or service that you have to offer.
Want to make more business connections? Find out various local communities. For instance, if you are a real estate agent, look for various real estate-related groups and communities around you. Be a part of those communities. Most of these have various events that you may benefit from. Be a part of various educational and social events where you can gain information and even make connections with like-minded people. This way, you will be in direct contact with veterans of your business industry and gain insights of making your business successful in different ways. Moreover, you may even get a chance to get featured on their online channels where your logo and business name will be displayed. This way, you will be exposed to a new set of potential customers.
There are a plethora of things that you can do at this stage to market your business. From traditional methods of advertising on various platforms to simple word-of-mouth marketing, everything can work well for you. If you have friends who are business owners, talk to them and more of such insights. Or simply stay tuned for our next post of marketing your business.
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